One unique benefit of going live on TikTok: if you’re over 18 years old, viewers can send you virtual gifts, which you can then exchange for cash. Whether you’re hosting a series, having a conversation, sharing a tutorial, or putting on a performance, live streams create opportunities to flex your skills and build your brand. After all, you’re uncut, unedited, and uncensored! Anything could happen, and the chaos is thrilling (not to mention live streams are a great way to drive social commerce, too). There’s a spontaneity and authenticity that comes with broadcasting live. When you’re live on TikTok, viewers can ask questions and engage with you right in the moment. Going live on TikTok has the same benefits as going live on any social media channel: it’s your chance to connect with your audience in real-time. Ready to stream on the fastest-growing social media platform? This is your guide to how to go live on TikTok, why you’d want to, and how you can try to do it without the 1,000 follower minimum!
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